Take on TD Website Redesign
TakeOnTD.com is a disease education website for healthcare professionals. Its focus is tardive dyskinesia (TD), a movement disorder caused by prolonged exposure to anti-psychotic medications.
The goal of the redesign is to increase the urgency to recognize and treat TD by understanding the impact that it has on patients, while creating a more hopeful atmosphere now that a treatment is available. It was also important to streamline our story and elevate most relevant and credible existing content.
An extensive audit revealed a site, predominantly used on mobile devices, with redundant content and confusing navigation. A single scrolling page gave us an opportunity to tell an uncomplicated story. We chose to focus the imagery on real-patient quotes, which lend an authenticity that the site did not previously have.
Our biggest KPI was site registration, which meant the majority of our time was spent creating a form that was digestible, and perhaps even, enjoyable.